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Tailor-made programs that spark investor awareness

Cut through the noise and grab the attention of investors on a global stage. Come through loud and clear to a broad, targeted readership and explain your catalytic opportunity without industry jargon.

U.S. Goldmining

Written by /_resources/case-studies/investor-marketing-case-study-cover_USGO-T.jpg
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U.S. GoldMining

The Challenge

Not long after U.S. GoldMining Inc. (NASDAQ: USGO) launched its tremendously successful IPO and entered the public markets in 2023, it needed a strategy to build further industry awareness of its compelling flagship project, Whistler. The company had already begun to generate significant buzz—primarily on the strength of its team and Whistler's preliminary resource estimate—so it was a good time to generate further investor interest and strike while the iron was hot.

BLENDER entered the picture quickly on the heels of USGO going public, right at the ideal moment to drive further success for the expl oration company.

In one example email:

50,286

recipients

12%

open rate

21%

clickthrough rate

5,449+

visitors to the company's in-depth report

A long-form report that dives deep into the company's story A long-form report that dives deep into the company's story

Our Approach

How BLENDER uses lead generation to drive success

As with most of our investor marketing campaigns, lead generation formed the core of BLENDER's strategy for USGO.

Our lead generation campaigns are centered around a long-form report, which is then supported by a slate of different avenues to drive traffic to the company's story. The primary goal is to first create a compelling piece of content purpose-built to generate interest in the company's investment thesis, and then to distribute that through a variety of channels that investors actually use. This results in a flood of interested leads flocking to the company's narrative.

Once these leads are gathered, we then continue to send follow-up emails, keeping readers abreast of any updates the company may post in the meantime. This keeps the company top-of-mind and provides multiple touchpoints for investors to get involved.

BLENDER's lead generation campaigns are built around long-form content, supported by an array of components that drive traffic to the company's story. The goal is first and foremost to get across what makes the company's investment thesis uniquely compelling, and to distribute that as widely as possible. Once leads are gathered, we continue to follow-up with them, keeping them warm and ensuring that the company stays top-of-mind, and giving investors multiple opportunities to become a shareholder.

Features:

Long-form report
Long-form reportthat delves deep into USGO's flagship project, spotlights its resource base, and draws attention to USGO's stellar team
Email marketing distribution
A sequence of emails sent to over 50,000 investorsacross the PrivatePlacements.com network
Sponsored articles
Sponsored articlesabout the company featured on the PrivatePlacements.com homepage and emailed to our list to dive deeper into the story and stay top-of-mind
Display ads
Display adsfeatured on PrivatePlacements.com to attract further visitors to the site to the report
We keep good company

How we can help

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Investor Lead Generation

Gain access to a curated list of engaged investor contacts through our targeted distribution channels, ensuring your investment opportunities reach the right audience.

BLENDER PrivatePlacements.com Sponsorship Icon
PrivatePlacements.com Sponsorship

Leverage the reach of PrivatePlacements.com to spotlight your company, attracting accredited investors and enhancing your visibility in the market.

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Market Awareness

Amplify your company’s presence with content focused campaigns designed to highlight your investment opportunity, drive investor interest, and position your company as a market leader.

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ALL IN

Our comprehensive, end-to-end marketing solution covers every aspect of access to capital and investor engagement, ensuring maximum impact and seamless execution from start to finish. Available on a limited basis.

Learn more

Case Studies

Sprott
Investor Marketing Campaign
U.S. Goldmining
Investor Marketing Campaign
Hydrograph Clean Power Inc.
Investor Marketing Campaign

How it works

We leverage our platform and third-party partners to connect investors with your company’s unique proposition. Through an ongoing pipeline of reports, email nurture, and video interviews, we keep your company top-of-mind. The entire campaign is told from a third-party perspective, lending credibility and cache to your selling points.

Frequently Asked Questions

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How long does it usually take to execute an investor marketing campaign?
  1. The duration of an investor marketing campaign can vary widely depending on various factors, including the complexity of the campaign, the target audience, the channels used, and the campaign's goals. However, it typically takes around two to three weeks to prepare the campaign initially.
  2. Once the campaign is launched, it runs for a month minimum, with no maximum limit. We run most investor marketing campaigns for three months or more.
How do you measure the success of an investor marketing campaign?
  1. Measuring the success of your investor marketing campaign involves assessing various key performance indicators to determine how well the campaign is achieving its goals, and whether it is delivering a positive return on your investment. If we determine your campaign is underperforming, we adjust, test, and re-test, tweaking until we find the correct strategy.
  2. Here are several metrics we track to calculate a campaign's success:

    Website Engagement:

    • Website Traffic: Monitor the increase in website traffic, especially to relevant investor relations pages.
    • Time Spent on Site: Analyze how much time visitors spend on your site, indicating engagement levels.
    • Page Views: Track the number of views on specific investor-related pages or content.

    Email Marketing Engagement:

    • Opens and Clicks: Monitor the open and click-through rates of your investor-focused emails to ensure the content is capturing the attention and interest of your target investors.
    • Lead Workflow Conclusion Strategy: Upon completing a lead workflow, we track engaged leads and promptly share a segmented list with our clients. This strategic process enables focused efforts on cultivating connections with highly interested prospects.

    Lead Generation:

    • Number of Leads: Measure the quantity and quality of leads generated through the campaign.
    • Conversion Rates: Analyze the conversion rates at different stages of the investor funnel, from initial interest to becoming a qualified lead.
What do I need to get started with an investor marketing campaign for my company?
  1. Nothing! Simply book a meeting with our team—they'll discuss your goals, how our campaigns work, and get you started if you decide to continue forward.
Can you create custom content such as infographics for investor marketing campaigns?
  1. Absolutely! The BLENDER team handles all marketing materials for your campaign, including custom images, ads, and infographics. Once the materials are ready, you'll have the opportunity to review and approve them.
How do you target investor marketing campaigns to specific audiences, such as investors or analysts?
  1. BLENDER meets investors and analysts in the places they utilize on the internet, leveraging its trusted investor platform, PrivatePlacements.com, with a dedicated list of over 50,000 investors and 2,000 accredited investors. We also tap into external lists from partners with readers who have actively opted-in to receive the exact type of content we build for your campaign, ensuring those who receive your messaging are already primed to engage.
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