Fully custom site design

The Situation

B2Gold is a Vancouver based gold producer with a strong portfolio of development and exploration assets. Their old website was not mobile or tablet friendly and was tough to navigate. The overwhelming breadth of information caused key items to be buried deep within the site.

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The Solution

We collaborated with them to revise the sitemap and information architecture, and created a fully custom website that portrayed the strength of their assets. We also built an interactive and detailed projects map unlike any other within their industry. The map accomplished one of their key goals for this project: to display the global presence of their projects in a highly visual way.

B2Gold Portfolio 1


Custom design, animation and interactivity for key pages of the website including the corporate responsibility section and investor highlights.

Revised sitemap and information architecture.

Industry and competitive research as well as a Google Analytics review to determine what information would stay and what would be eliminated.

Highly interactive projects map to display their international assets.

B2Gold Portfolio 2
B2Gold Portfolio 3

A project map experience

B2Gold’s presence spans across four continents, so creating a global map was a great way to break down each project into easily digestible moments. The map visually highlights the company’s mining sites according to stage: producing, developing, and exploration, with key information about each project. We could talk about the project map all day, but we really think the map shines brightest when you’re seeing it for yourself.

View Map
B2Gold Portfolio 4
B2Gold Portfolio 5

Detailing the good deeds

B2Gold’s corporate responsibility page is broken down into multiple sections that review their commitment to various initiatives including community investment, educational programs, and environmental sustainability. The sticky sub-navigation makes it easy for users to jump to the section they’re most interested in learning about. We also included full screen images and anecdotes to further connect a user to B2 Gold’s community mission and showcase the company in action.

B2Gold Portfolio 6
B2Gold Portfolio 7

It’s all custom, baby!

We were really excited to build a fully custom website for B2Gold. An average website has two or three unique page designs, but with B2Gold we worked to customize almost every page. The unique designs for each page worked to give the entire website a modern and high-quality feel. We also incorporated lots of interactivity and animation to help users engage with the site’s key components.